Privacy Policy

Effective Date: January 21, 2026

SoGa-Go (“SoGa-Go,” “we,” “our,” or “us”) values your privacy and believes in being clear and honest about how information is collected and used. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

This policy applies to our website, ride request forms, communications, and related services.

1. Who We Are

SoGa-Go is a local transportation and dispatch-confirmed ride service operating in South Georgia. Rides are requested through our website and reviewed by dispatch before being confirmed.

2. Information We Collect

Information You Provide

When you request a ride or contact us, we may collect:

  • Name
  • Phone number
  • Email address
  • Pickup and dropoff locations
  • Scheduled pickup time (if applicable)
  • Notes or special instructions
  • Whether the ride is for a third party

Providing at least one contact method (phone or email) is required to process a ride request.

Operational & Location Information

To operate safely and reliably, we collect:

  • Timestamps related to ride activity (arrival, start, completion)
  • Driver location data during active rides
  • Dispatch and communication logs

This information is used only for operations, safety, service verification, and dispute resolution.

Website Analytics

We use Google Analytics via Google Site Kit to understand how visitors use our website. This may include:

  • Pages visited
  • Time spent on pages
  • Device and browser type
  • Approximate location (city or region level)

Google Analytics does not provide us with personal details such as names, phone numbers, email addresses, or ride details.

Advertising & Measurement

We use the Meta (Facebook) Pixel to measure advertising performance and understand how visitors interact with our website.

Meta may collect information such as:

  • Page views
  • Button clicks
  • Conversion events (e.g., submitting a ride request)

We do not share ride locations, trip details, phone numbers, or emails with Meta for advertising purposes.

3. Communications & Messaging (Twilio)

We use Twilio as a communications service provider to support ride operations.

How Twilio Is Used

Twilio is used to:

  • Send transactional SMS messages
  • Place or receive ride-related phone calls
  • Deliver ride confirmations, updates, and alerts
  • Support communication with third-party passengers when applicable

Information Shared With Twilio

This may include:

  • Phone numbers
  • Message or call content related to ride operations
  • Delivery and timestamp metadata

This information is shared only to provide requested communications and operational support.

We do not use Twilio for advertising, marketing campaigns, or data resale.

Consent & Opt-Out

By providing a phone number, you consent to receive ride-related messages and calls.
You may opt out of SMS messages at any time by replying STOP.

4. Payments

Payments, when applicable, are processed by Stripe.
SoGa-Go does not store or process full payment card numbers.

Stripe handles payment information in accordance with its own privacy and security practices.

5. How We Use Information

We use collected information to:

  • Review and confirm ride requests
  • Communicate with riders and passengers
  • Coordinate drivers and dispatch
  • Provide customer support
  • Improve service reliability
  • Maintain safety and accountability
  • Prevent fraud and resolve disputes
  • Understand website usage and improve performance

We do not sell personal information.

6. How Information Is Shared

We may share information with trusted service providers only as necessary to operate our services, including:

  • Twilio (communications)
  • Stripe (payments)
  • Google (analytics)
  • Meta (advertising measurement)

These providers are contractually obligated to handle information responsibly.

We may also disclose information if required by law or to protect safety, rights, or property.

7. Data Retention

Information is retained only as long as necessary for:

  • Operational needs
  • Legal and regulatory requirements
  • Safety and dispute resolution

Retention periods vary depending on the type of data.

8. Your Choices

You may:

  • Choose not to provide optional information
  • Opt out of SMS messages by replying STOP
  • Adjust browser settings to limit cookies
  • Use Google’s or Meta’s ad preference tools

Note that some services may not function without required information.

9. Security

We take reasonable measures to protect information from unauthorized access, loss, or misuse. No system is completely secure, but we work to safeguard data appropriately.

10. Children’s Privacy

SoGa-Go services are not directed to children under 13, and we do not knowingly collect information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Email: [email protected]

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